By Saskia Faulk,Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for corporations and companies in every single place, the query is not any longer no matter if to do so on HIV/AIDS yet which activities to take. Complete with a magnificent assortment of complex historical past and study on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case reviews of managers around the globe confronted with demanding HIV/AIDS-related administration judgements. AIDS and Business will fascinate the basic reader looking an realizing of the HIV/AIDS pandemic and to the complex reader trying to enhance a extra subtle realizing of the influence of the disease.
The case reviews during this quantity, set in 9 international locations, element the issues facing companies working in parts the place HIV/AIDS occurrence is becoming. the subjects discussed include figuring out the position of social and cultural components within the unfold of HIV, the various companies and associations battling the epidemic, designing an HIV communications crusade, HIV checking out, moral matters, advertising and marketing ethics and CSR, condoms advertising, and designing an HIV place of work software. necessary as a source on HIV/AIDS and enterprise, a collection of case experiences, or a coaching software, this ebook encompasses a special diversity of tools for learning to appreciate the epidemic, designed from a grounded and useful enterprise perspective.
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AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk,Jean-Claude Usunier